Google Search & Shopping ads Google Ads management for people already searching.

Our Google Ads management puts your business in front of people who are already searching for what you sell, at the moment they search. We build the keywords, write the ads, build the page they land on and track every call and form, so you see which searches become customers.

In short

  • Search and Shopping campaigns built around buying intent, not broad match.
  • Search terms and negative keywords reviewed every week.
  • Call tracking and a lead-quality feedback loop.
  • In every plan: Growth and Crown run it with Meta as one funnel.

01 — Who it’s for

Who Google Ads management is for

It fits any business people already search for: a local service someone needs today, a clinic, or a store with a considered product. If people rarely type what you sell into Google, search ads have little to catch, and we’ll suggest starting on Meta, which creates demand instead.

A good fit if

  • People search for your service or product by name, or with “near me”.
  • A new customer is worth more than it costs to win one.
  • You can answer calls and forms quickly when leads come in.
  • You want PPC management for a local business that someone reads every week.

Not a fit if

  • Nobody searches for what you sell yet. That’s a job for Meta.
  • You want to pay for clicks without fixing the page they land on.
  • You need the phone ringing tomorrow. Testing takes weeks.

Every kind of business can run search ads. See the industries we work with.

02 — What’s included

What’s included in Google Ads management

The whole account, run by the same two people: keyword structure, the ads, the landing page, tracking and weekly upkeep. Giorgi builds and runs the campaigns. Nikoloz writes the offer and the ads and builds the page. Nothing is handed to anyone else, so nothing gets lost between agencies.

  • An intent-mapped keyword structure for Search
  • Shopping campaigns for stores with a product catalog
  • Ad copy written to match what people typed
  • Negative keyword hygiene, reviewed weekly
  • Conversion and call tracking in your own accounts
  • A landing page that matches the search
  • Copy and offer testing
  • A live reporting dashboard and a plain-language read of your numbers every week

03 — How we run it

How we run your Google Ads

Every account follows our 90-day plan. We start with the offer and the searches that matter, build the campaigns, page and tracking, test what brings real leads, then move budget to the keywords and ads that earn it. Lead quality, not click volume, decides what stays.

  1. 1

    Week 1—2

    Audit & offer

    We look at what you sell, what people search for and, if you’ve run Google Ads before, where the old budget went.

  2. 2

    Week 2—4

    Build the system

    Keyword structure, ads, landing page, conversion and call tracking. Nothing goes live until the page is worth the click.

  3. 3

    Week 4—8

    Launch & learn

    Structured tests on keywords, ads and offers. Search terms and negatives are reviewed every week.

  4. 4

    Week 8—12

    Scale the winner

    Budget follows evidence: more behind the searches that bring customers, less behind the ones that don’t.

04 — Pricing

What Google Ads management costs

Google Ads management is in every plan, from $1,618 a month on Launch, where you run Google or Meta. Growth runs both as one funnel. Your click budget is separate and goes straight to Google from your own card. We never route it through us or mark it up.

  • Launch: $1,618 a month, plus a one-time $2,264 setup. One platform: Google or Meta.
  • Growth: $3,287 a month, plus a one-time $3,393 setup. Meta and Google, run as one funnel.
  • Crown: from $4,612 a month, plus a one-time setup from $7,628. Meta, Google and TikTok.

Prices in USD. Ad spend is paid by you directly to the platforms, never routed through us or marked up. See every plan and what it includes.

05 — Questions

Questions owners ask about Google Ads

Most are about waste and control: where the money goes, who owns the account and how you’ll know a click became a customer. The short answers: you own everything, we review search terms every week, and calls and forms are tracked from the first day.

Yes — Search and Shopping are both part of the work. Shopping suits stores with products people compare by photo and price. Search suits services people look for by need. Many businesses only need one, and we’ll say which on the call.

Find out what Google Ads would do for you

Book a free strategy call. Tell us what you sell, where you sell it and what you spend on ads now, and we’ll tell you whether search ads are your next step or whether your budget would work harder somewhere else. If they aren’t a fit, we’ll say so.