Meta & Instagram
Full-funnel campaigns built on creative that earns the stop, not just targeting that finds the eyeball. Cold, warm and retargeting run as one arc.
Taking 5 founding partners Every industry
Performance marketing agencyPaid ads that bring
We’re Nikoloz and Giorgi. We sharpen your offer, make the ads, build the landing page and run your Meta, Google and TikTok campaigns — as one system, run by the two people you actually talk to.
- No markup on ad spend
- Ads, creative and pages, one team
01 — Why GN Scales
Most agencies only run ads.
A typical agency takes the photos and videos you already have, loads them into an ad account and adjusts the targeting. When results stall, changing the audience is all they can do — the ad itself isn’t theirs to fix.
We work the other way round. We write your offer, make the ads and build the landing page ourselves, then run the campaigns against them. When something stops working, we fix the part that actually broke — the offer, the ad or the page — not just the targeting.
Meet Nikoloz and GiorgiTypical agency
- 01Client supplies assets
- 02Build campaign structure
- 03Launch and optimise
- 04Creative stalls. Retarget harder.
GN Scales
- 01Sharpen the offer, make the ads
- 02Build the landing page
- 03Launch the campaigns
- 04Fix whatever stalls, fast
02 — What we do
Everything your ads need,
one accountable team
Nothing is outsourced. The person making your ad works right next to the person spending your budget on it.
Google Search & Shopping
Demand that already exists, captured at the moment of intent. For a local business that is somebody typing “emergency plumber near me” at 9pm.
TikTok
Short-form testing at volume, on the one platform where over-polish actively costs you performance.
Landing pages & websites
The page has to be as good as the ad that sent them. Usually it is the cheapest performance gain available.
Full retainer brand management
Every discipline above, run as one engine, with a single team accountable for the number at the bottom. For brands tired of refereeing between an agency and a freelancer.
03 — Process
Your first 90 days, step by step
-
1
Week 1—2
Audit & offer
We look hard at what you sell and how you sell it. Half the time the offer is the problem, not the ad account.
-
2
Week 2—4
Build the system
Ads, landing page, tracking. Nothing goes live until the page is worth sending your money to.
-
3
Week 4—8
Launch & learn
Structured tests, not scattergun. We are looking for the one angle that outperforms, then we pour into it.
-
4
Week 8—12
Scale the winner
Budget follows evidence. Creative refreshes on a cadence so the winning angle doesn’t fatigue into the ground.
04 — The maths
Run your own numbers
Most agencies hide the arithmetic until the proposal. Move the sliders and see what a retainer has to beat before it is worth doing — including our fee.
A planning model, not a forecast. It works in gross profit, not revenue, because that is what actually pays for a retainer. Nothing here is a claim about results.
Retainer tier
$1k$30k
$200$12k
20%80%
5%80%
All-in monthly cost
$9,000
$6,000 media + $3,000 retainer
Jobs to cover cost
at $810 profit per job
Leads required
48
at 25% close rate
Max cost per lead
$125
from media budget alone
A $125 cost per lead is the honest middle of the range for a $1,800 job. Achievable in most local markets, but not a given.
05 — The team
Two people. No account managers.
You will talk to the people doing the work, every time. That is the honest advantage of being small — and the reason we cap the roster at five.
Nikoloz Peikrishvili
Co-founder — Strategy & creative
Works out what you should be selling and how to say it, then makes the ads and landing pages that say it — before a dollar of your budget goes out.
Giorgi Lomidze
Co-founder — Paid media
Runs your ad accounts on Meta, Google and TikTok — structure, budgets, testing and tracking. Watches your numbers every week and tells you straight when something isn’t working.
06 — Creative
What better creative changes
Drag the handle. Same offer, same budget, same audience — a different reason to stop.
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Both panels are our own illustrative creative, made to show a design contrast. Neither is a client campaign.
07 — Straight answers
The questions you were going to ask anyway
Not yet — we’re taking on our first five clients now, and we’d rather tell you that straight than dress up a forecast as a result. What we can show you is how we work: the ads, the pages and the account structure, on the Work page and on a call.
You do, directly to Meta, Google or TikTok, from your own card on your own billing. GN Scales never routes, holds or marks up your media budget. Our fees cover our work and nothing else.
Any business where a new customer is worth more than it costs to win one: local and home services, ecommerce brands, B2B and professional firms, clinics, real estate, hospitality and more. The system is the same everywhere — sharpen the offer, make the ads, build the page, then run the campaigns. What changes by industry is the offer, the platform mix and the maths, which is why the first call is about your numbers.
Every partnership runs for at least three months. That is how long it takes for real results to show and to scale your business properly. You can also choose a 6, 8, 12 or 24-month term, or a custom one.
Twenty minutes, no sales deck. You tell us what you sell and what you spend now; we tell you whether paid ads are your next step and what we’d do first. If you shouldn’t be spending yet, we’ll say so.
Taking 5 founding partners
Let’s find out if this is
Twenty minutes, no sales deck, no pressure. We’ll tell you honestly whether paid ads are the right move for your business right now — even when the answer is no.